Speaker Series

We host a series of sessions (we prefer to not call them lectures)every year wherein the best brains in the marketing community giveinsights into the industry by sharing their first hand experiences. The elite list of speakers would include Brand Managers, CEOs, Ad Gurus, IIMA professors, thus facilitating an opportunity to interact with those who have made exceptional contributions to the field of marketing management.

Confluence event

Niche partners with Confluence, which is the biggest B-school summit in Asia Pacific region to conduct the marketing event. The event changes format every year from an online simulation game to real time retailing. This event is open to all B-schools across the country and even abroad.


Does the word BRAND makes you want to sit up and listen?? Does the thought of displaying your prowess for assimilating information on brands tickle your senses?? Then Prarambh is the event for you to participate in.

Prarambh, is a brand quiz conducted exclusively for the fachcha (for the uninitiated this is how we call our first year students in IIM A). It is primarily to introduce them to the world of brands and is held within a month of their induction into the programme.


Taking the spirit of the fachcha brand quiz forward Niche conducts marketing quizzes at regular intervals to satiate the appetite of ardent quizzers from amongst the IIMA student community. These quizzes are either held online in the format of a treasure hunt or included in the monthly newsletter.

Marketing Games 

Niche makes learning fun by helping to organize games that are based on the fundamental concepts of marketing strategy, brand management and sales and distribution structures. They are typically taken up in coordination with prominent marketing organizations. Past events have included P&G CEO Challenge, Unilever Unplugged, Nokia Colosseum, P&G Brand Wars, HLL Mind Game and L’Oreal E-start Challenge.

Ad Contests

Ad Mad show, writing creative briefs, designing posters or composing ad jingles – such and more contests are held to let the students showcase their talent in the creative end of marketing.

Case Contests 

An opportunity to apply your marketing learning and experience to real life situations and cases where we adopt a problem solving approach.


For those determined to learn more in the areas of interest like advertising, selling, brands, retailing etc. workshops are held by experts in the field.

Ad Analysis 

Niche presents a forum to analyze the latest advertisements from leading companies to get an eye on positioning, targeting, communications and strategy.

Debates/ Panel Discussions      

Discussions on topics ranging from “Branding in movies” or “Marketing through sports” offer the perfect channel for those with an inherent interest in marketing to share their knowledge with like-minded people from within the campus.


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