Brand Updates – 15/09/2013

Colgate expands toothpaste range in India


Colgate-Palmolive (India) has expanded its toothpaste range in the country with the launch of ‘Colgate Active Salt Healthy White‘. The company has appointed actors Kareena Kapoor Khan and Shriya Saran as brand ambassadors of the product, Colgate-Palmolive(India) Ltd said in a statement.  “This is the first time anywhere in the world that the company has launched a toothpaste that combines the power of salt and lemon to remove yellowness in the teeth,” it added.


Amway India launches men’s grooming products range


Direct selling FMCG firm Amway India has announced the launch of its new range of men’s grooming products and is targeting up to 15 per cent year-on-year growth from this launch. The range comprises of eight products including face wash, deodorant, hair cream and shaving cream for men. Globally, the Indian market is one of the fastest growing markets for men’s grooming and personal care cosmetics and men’s Skincare market has increased by 32 per cent over the last two years, the company said in a statement.


Rs 1,250-crore Indian cheese market expected to grow 20% annually

For a lot of entrepreneurs in India now cheese is milk’s leap towards prosperity – the market for cheese is Rs 1,250 crore currently and forecasted to grow at an impressive 20% annually. And it’s going to get cheesier. There are 3,000 cheese varieties globally, experts say. India’s stores and delis offer about 40 varieties. The scope for growth is huge. Europe and even the US, those in the cheese business say, are saturated markets. India could be the next big thing.


The ‘Gowardhan to Go’ story tells us that urban India’s long affair with tinned processed cheese is getting over. The current brisk growth is being driven by metropolitan Indians discovering ‘real cheese’ – both mass market and premium, and both foreign and local brands. A lot of that cheese is going on top of the pizzas that sell here. India is Domino’s Pizza’s third largest market, after the US and the UK. Domino’s sources all its mozzarella locally.


Google names next mobile OS version ‘Android KitKat’; teams up with Nestle, Hershey

Ending months of speculation about the name for the next release of Google’s Android operating system for mobile devices, the technology company has teamed up with Nestle and The Hershey Company to name the 4.4 version of the OS ‘Android KitKat’. The sweet-themed codenames began with Android Cupcake 1.5 in 2009, and have continued alphabetically through to Android Jelly Bean 4.3 released earlier this year.


Titan Industries rebrands, turns Titan Company

Watches, jewellery and eyewear manufacturer and retailer Titan Industries Limited has unveiled a new corporate identity (name and logo) to mark its completing 25 years. It will now be known as Titan Company Limited. The new logo (described as ‘Titan Star’) conveys ‘the company’s commitment to drive innovation, nurture talent, create value and delight consumers by maintaining highest global standards’, informed an official statement.



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