Brand Updates – 25/08/13

RIL launches a new fabrics range under the Vimal brand

As part of its revival plans for the Vimal brand, Reliance Industries Ltd (RIL) launched a new ‘Unformal’ fabrics fashion range and an advertising campaign to connect with the youth.

The new range comprises four products, which includes fashion jacketing, fashion cottons, fashion and feel and fashion ceremonials, the company said in a statement.


Fairness creams’ segment slows down: Has the nation overcome its dark skin complex?

Of late, however, data suggests that there is an increasing number of people rebelling against the cream that promises to make you fair. According to numbers from research firm Nielsen, the fairness cream market has slowed down in value terms and shrunk in volume terms over the past few quarters. Meantime, the entire skin creams category is registering higher growth (although it is also witnessing slowing sales).



Marico trains eyes on value added hair oils for growth

In order to tap an increasing number of discerning customers, FMCG firm Marico is focusing on scaling up its presence in all the sub-segments of value added hair oils.

The company that derives 16 per cent of its turnover from value added hair oils said it will have a wider portfolio by introduction of new products to drive growth.

“With rising incomes in India, there exist increasing opportunities to serve consumers looking for value added options to their hair oiling needs. The company will focus on scaling up its presence in all the sub segments,” Marico said in an investor update.


FMCG companies feel the pinch as consumers curb spending

It’s official: rising prices and slowing growth are making Indians check their household shopping list from soaps, shampoos and skincare to packaged groceries and food items. 2Market researcher Nielsen’ data shows that sales growth of more than a dozen key consumer goods categories in the June quarter was lower than both the previous quarter and the year earlier period, more than one industry insider told ET.


Coca-Cola to invest $5 billion in India by 2020

Coca-Cola will invest $5 billion (about Rs 32,500 crore at current rates) in India by 2020 as it had earlier planned, a top executive has said, adding that the US-based company is not too perturbed about the economic downturn in the country.

In India to inaugurate one of the company’s biggest bottling plants set up by its leading franchise bottler Moon Beverages in Greater Noida just outside Delhi, Coca-Cola’s executive vice president and president of Coca-Cola International Ahmet C Bozer said, “Our investments are on track as we build scale, manufacturing and distribution capability… This plant will help catalyse local growth and development.”



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s