Brand Updates – 14/8/2013

LG introduces new brand identity for global audience – “It’s All Possible”

LG Electronics has unveiled a new brand identity and strapline ,It’s All Possible, promising to highlight its “dedication to delivering differentiated values and experiences” to consumers.

LG

The Korean technology company aims to prove to consumers that LG is conscious of how technology and consumer behaviour has evolved over the years, by putting forward its “consumer-focused” goals to inspire and empower its users, while making them smile.

Reference: http://www.marketingmagazine.co.uk/article/1193756/lg-aims-bounce-back-its-possible-brand-identity

Changing trends in modern retail: Now, private labels like Reliance Retail eat into foods biz of big brands like HUL

Brands owned by big retailers such as Future Group and Reliance Retail account for more than three-fourths of food products sold in modern trade in the country as consumers increasingly prefer lower-priced products to national brands. 

Retail
According to market researcher Nielsen, if all private labels of Indian retailers are put under one roof then it would be the third-largest FMCG supplier in modern trade. “Private labels offer a good way of economising without compromising quality,” Adrian Terron, executive director at Nielsen, says.

“However, this also means that shoppers are moving away from the traditional list of loyal brands, and are willing to experiment with different brands in in certain categories. This signals a new competitive force for manufacturer brands,” he adds.

Reference: http://economictimes.indiatimes.com/news/news-by-industry/services/retail/changing-trends-in-modern-retail-now-private-labels-like-reliance-retail-eat-into-foods-biz-of-big-brands-like-hul/articleshow/21814643.cms

Britannia to focus on bakery and dairy biz to drive growth: Nusli Wadia

FMCG major Britannia Industries would focus mainly on the bakery and dairy businesses to propel growth in the near and long term, according to company chairman Nusli Wadia.

Britannia

He said that for that purpose, the company would continue to invest in back-end operations and make substantial spends in advertisingWadia said that the company had set up two new units at Patna and Odisha, adding that another greenfield unit would also come up. 

Reference: http://economictimes.indiatimes.com/news/news-by-industry/cons-products/fmcg/britannia-to-focus-on-bakery-and-dairy-biz-to-drive-growth-nusli-wadia/articleshow/21785193.cms

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