Brand Updates -15-9-2012

Marico to use Paras brand to target youth market

Marico has decided to use Paras’ brands such as Set Wet, Zatak and Livon to focus on high-growth, high-margin segments such as deodorants and hair gels; Marico’s traditional portfolio of hair and edible oils (Parachute and Saffola), in comparison, is relatively well penetrated.
Marico had bought Ahmedabad-based Paras from Reckitt-Benckiser. This move is seen an attempt to enhance the youth portfolio in line with demographic trends. It is predicted that over the longer term, these are tailwind categories with higher potential for growth

HUL to launch Dove Hair oil as super premium brand

HUL is planning a strong foray into the hair-oil market by extending its Dove brand into the largest segment of hair-care business. It is planning to launch Dove hair-oil at a price point ranging Rs 180-200 for a 100 ml bottle. This would make it a super-premium brand, costlier than rival brands such as Marico’s Parachute Scalp Therapie and Bajaj Almond Drops (Rs 125 for 100 ml). It will be launched in 3 variants.

This has comes six years after HUL exited the hair-oil segment by selling its brand Nihar to Marico for Rs 240 crore. Its other brand Clinic oil is sold only in select markets. Hair oil accounts for 52% of the Indian hair care market estimated at Rs 12,800 crore. But it has one of the highest market penetrations at 90% and is highly competitive

 

iPhone 5 – same price as iPhone 4S, starting $199

Apple iPhone 5 will come with the same price tags as iPhone 4S, that is $199, $299 and $399.The new iPhone line-up will now include iPhone 5, iPhone 4S and iPhone 4.Apple has phased out the smartphone’s older model iPhone 3GS.

iPhone 5 is the world’s thinnest smartphone, is 20% lighter than iPhone 4S and has the ability to surf a high-speed 4G LTE network. It features a screen which will have a 1136 x 640 screen resolution, with a 16:9 aspect ratio and has 3 microphones.

Globally, Samsung leads the smartphone market with a 32.6 percent share followed by Apple with 17 percent.The iPhone 5 will use the services of the three largest US carriers – Verizon Wireless, AT&T Inc, and Sprin.

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