Brand Updates 25/8/2012

Apple dethrones Microsoft to become most valuable company ever at $622 BN

Apple on Monday dethroned Microsoft as the most valuable company in history based on the value of its stock, which climbed to around $622 billion. Apple topped the record of nearly $619 billion set by software titan Microsoft in 1999, during the famed dot-com boom years.

Apple shares began a rapid ascent after Jefferies investment bank analyst Peter Misek predicted the stock will hit $900 and predicted that the arrival of the iPhone 5 “will be the biggest handset launch in history.”
Jefferies reasoned that Apple is positioned to take a significant portion of the profit to be generated by hot trends in smartphones, tablet computers, and gadgets linking to the Internet on latest-generation 4G networks.

P&G employees rally to make a difference

Employees from across the country volunteered to help make a difference in their communities, including P&G headquarters in Cincinnati.

P&G partnered with the Cincinnati Reds Community Fund team to restore the Cheviot Memorial Fields (one of the oldest baseball fields in Ohio), as well as the historic grandstand which dates back to the 1930s, the Cheviot Armory and the surrounding community playground  and picnic areas.

Outside of Cincinnati, P&G employees made a difference in eleven additional community sites in the following locations: Fayetteville, Ark.; Bethel, Conn.; Boston; Chicago; Hunt Valley, Md.; Miami; Minneapolis; New York; Woodland Hills, Calif.; Los Angeles; and Puerto Rico. Each community has also identified local partners to help amplify the efforts of employees, including: Habitat for Humanity, Boys &Girls Club, Dress for Success and more.
In a prestigious development for India at the Rio+20 United Nations Summit at Rio de Janeiro, Indian multi-business conglomerate, ITC Limited, was presented the 2012 World Business and Development Award for its transformational rural initiatives in social and farm forestry programmes in India. The only Indian company to receive this honour at the ongoing historic Rio+20 Summit, this award has been instituted by the United Nations Development Programme (UNDP),the International Chamber of Commerce and the International Business Leaders Forum (IBLF) in partnership with the Netherlands Ministry for Foreign Affairs, the Swedish International Development Cooperation Agency and the UN Global Compact. ITC was among 5 large global companies to win this honour.ITC Conferred World Business and Development Award


Source: The Economic Times, Company Websites and the Internet


Brand Story: Maggi


Maggi is a Nestle brand of instant noodles, soups stocks, sauces and seasoning.The 19th century industrial revolution in Switzerland created factory jobs for women, who were therefore left with very little time to prepare meals. Due to this problem, Swiss Public Welfare Society asked Julius Maggi to create a vegetable food product that would be quick to prepare and easy to digest. This led to birth of the original company in 1872. Initially, protein rich legume meals were brought to the market, followed by readymade soups. Interestingly the formula (tastemaker), which paved way for Maggi noodles, was developed way earlier in 1863 by Julius Maggi.

Maggie merged with Nestle family in 1947 and in 1982 was launched in India. At that time, Indian consumers were rather conservative in their food habits, preferring to eat traditional Indian dishes rather than canned or packaged food. With the launch of Maggi noodles, an entirely new food category – instant noodles – was created in the Indian packaged food market. Initially Nestle India Limited (NIL) tried to position the Noodles in the platform of convenience targeting the working women. But it found that the sales are not picking up despite heavy promotion. Research then showed that Kids were the largest consumers of the brand. Realizing this, NIL shifted its focus from working women to children and their mothers and repositioned the brand towards the kids using sales promotions and smart advertising. NIL aggressively promoted Maggi with taglines such as “Mummy Bhook Lagi”, “Bas 2 Minute” and through several schemes of free samples, gifts on return of empty packs, etc. In 2005, NIL reworked its marketing strategy to keep the Maggi brand fresh in the minds of Indian consumer and reposition Maggi as a ‘health product’.

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